DANI DUONG
SS 25
ULTRABOOST 5 TR
The Ultraboost look and feel for any weather condition
Creative Direction Jimi Taylor
Color Designer Lasma Kanele-Dieke
Development Scott Dempster
Product Marketing Lawrence Motola
The ULTRABOOST LOOK AND FEEL FOR ANY WEATHER CONDITION
The Ultraboost 5 TR is made for the consumer that wants a shoe that makes them feel warm and protected during their runs in cold conditions in cities and suburbs. The water-repellent and insulated upper with grippy outsole helps them to push through muddy and wet conditions by keeping the feet warm and dry.
INSPIRATION
The design is primarily guided by blocking and materialization, making it a material-driven shoe. The materials should evoke warmth and protection while maintaining a technical aesthetic. The upper takes its inspiration from lightweight rain cover – adding a distinct visual identity while reinforcing the theme of protection.
Procreate, photoshop & illustrator
IDEATION
I began by exploring quick blocking options in Illustrator. Then, I refined my ideas through sketches in Procreate, focusing not only on blocking but also on materials, construction, and graphics.
CHOSEN DIRECTION
Procreate, photoshop & illustrator
PRODUCT SHOTS
[image sources: adidas.com, asos.com, top4running]
