DANI DUONG
Fw 24
Pureboost 5
First Pureboost with lightboost midsole
Creative Direction Jimi Taylor
Color Designer Redi Herisson
Development Scott Dempster
Pattern Azuma Takashi
3D Designer Israel Corral
Product Marketing Lawrence Motola
Energized runs for any level of runner
Pureboost is in the run energized pillar offering a balance of cushioning and responsiveness.
CONCEPT
The design goal was to achieve a pure and simple aesthetic, driven primarily by construction and materialization. Pureboost features a lower stack height offering a different boost experience—sacrificing some cushioning and energy return in favor of a more connected underfoot sensation. The shoe is intuitive, minimal, and adjustable.
Procreate & photoshop
IDEATION
CHOSEN DIRECTION
CoNstruction
The visual identity is defined by materialization and a blocking logic that separates support zones from more adaptive, stretchy areas. The integrated vamp and tongue create a distinctive fit sensation.
By strategically combining stretch and support materials in a simple yet effective way, the design achieves a unique construction that sets the shoe apart. This approach enables targeted stretch in the vamp, enhancing comfort and adaptability. The result is a refined upper sensation within the range, tying it to Ultra while contributing to a more dynamic and energized silhouette
PROTOTYPES, MATERIAL & 3D EXPLORATIOn
PROCESS
MATERIAL
A key focus in developing Pureboost was the engineered mesh. Its composition, yarn, and structure required careful tuning, as each factor influences the material’s silhouette, performance, and visual appeal.
PRODUCT SHOTS
[image sources: adidas.com, zalando.de]